How to Buy Pepe Coin (PEPE): Complete Beginner's Guide

Getting Started with Pepe Coin: The Internet's Favorite Meme Token

The explosive growth of meme coins has transformed Pepe Coin (PEPE) from a joke into a top 100 cryptocurrency with over $500 million in daily trading volume on Binance alone. Pepe Coin is inspired by the popular frog meme, Pepe the Frog, whose cultural significance and playful branding have helped drive the coin’s popularity and foster a strong community. As with many meme coins, Pepe Coin is considered highly volatile, with price swings that can offer both high rewards and significant risks—factors that investors should weigh when deciding if PEPE is a good investment. Whether you’re looking to diversify your crypto portfolio or join the meme coin movement, this guide delivers exactly what you need to navigate the PEPE buying process in 2025’s rapidly evolving market. By the time you finish reading, you’ll understand which exchanges offer the best PEPE liquidity, how to pay with minimal fees, what KYC requirements to expect, and crucial security steps to protect your investment from the moment of purchase.

Where to Buy Pepe Coin (Exchanges)

PEPE is widely available across numerous cryptocurrency exchanges in 2025, though trading volume and liquidity vary significantly between platforms. When choosing an exchange, it's important to check if the platform is registered with local regulators for added security. Pepe Coin is valued based on its market cap, which reflects its position among other cryptocurrencies. Here’s a breakdown of your best options:

Top Exchanges for Buying PEPE by Trading Volume

Beyond these top five, PEPE is available on more than 50 additional exchanges including Gate.io (often ranked second for PEPE trading), MEXC Global, LATOKEN (which added new PEPE pairs in March 2025), CoinW, and HTX (formerly Huobi).

How to Choose the Right Exchange for Your PEPE Purchase

When selecting an exchange to buy PEPE, consider these factors:

• Liquidity and volume - Higher volume exchanges like Binance offer tighter spreads and less price slippage when executing larger orders
• Geographical availability - Not all exchanges operate in every country; check if your region is supported
• Payment methods - Exchanges vary in supported fiat currencies and payment options
• Fee structure - Compare trading fees, withdrawal fees, and potential hidden costs
• Security track record - Research the exchange's history with hacks or security breaches
• User interface - Some platforms offer more intuitive experiences for beginners

For most buyers, especially those new to cryptocurrency, Binance provides the most straightforward path to purchasing PEPE with its combination of high liquidity, diverse payment options, and reasonable fees. However, if you’re looking for direct fiat-to-PEPE pairs in specific currencies, Kraken’s EUR and USD pairs might be more convenient despite slightly lower volume.

Payment Methods for Buying PEPE

You have several options to pay for your PEPE purchase, each with different considerations for speed, convenience, and fees: credit cards, bank transfers, and sometimes even Apple Pay or Google Pay. Some exchanges also support PayPal as a payment method for buying PEPE, providing an accessible and secure option for transactions.

Note: Always check for any additional fees or restrictions associated with your chosen payment method.

Credit/Debit Cards

The fastest way to buy PEPE is using a credit or debit card on exchanges that support direct purchases. Most major platforms including Binance and services like Zengo (through partners like MoonPay and Transak) accept card payments.

Pros: Instant processing, familiar payment method
Cons: Higher fees (typically 3-5%), potential cash advance fees from card issuers, stricter purchase limits

Bank Transfers

Depositing funds directly from your bank account to an exchange is generally the most cost-effective method for larger purchases.

Pros: Lower fees (often under 1%), higher purchase limits
Cons: Longer processing times (1-3 business days for international transfers)

Cryptocurrency Exchange

If you already own other cryptocurrencies like Bitcoin or Ethereum, you can exchange them for PEPE by exchanging your existing crypto for PEPE on virtually any platform that lists the token.

Pros: Often the lowest fees, no need for additional KYC if already verified on the platform
Cons: Requires existing crypto holdings, subject to price volatility during the exchange process, and you may need to swap your existing crypto for PEPE using the exchange's swap feature, which can also be affected by price fluctuations

Supported Fiat Currencies

In 2025, PEPE can be purchased with various fiat currencies including:

• USD (US Dollar) - Available on most major exchanges

• EUR (Euro) - Available on Kraken, Binance, and others

• BRL (Brazilian Real) - Available on select regional exchanges

• JPY (Japanese Yen) - Available on Japanese-focused platforms

However, the most liquid trading pair for PEPE remains PEPE/USDT (Tether), meaning you may need to first convert your local currency to USDT before purchasing PEPE on some exchanges.

Step-by-Step Process to Buy PEPE

Follow this step-by-step guide to buying and trading Pepe:

Method 1: Buying PEPE on a Major Exchange (Binance, KuCoin, Kraken)

1. Create an exchange account - Visit your chosen exchange website, click "Register" or "Sign Up," and provide your email address and password. Verify your email through the confirmation link.

2. Complete identity verification (KYC) - Navigate to the verification section and prepare your government-issued ID (passport or driver's license), a selfie, and potentially proof of address. Most exchanges require completed verification before allowing fiat deposits or withdrawals.

3. Secure your account - Enable two-factor authentication (2FA) using an app like Google Authenticator or Authy for added security.

4. Deposit funds - Navigate to the "Deposit" or "Funds" section. Choose your preferred payment method:

   • For bank transfers: Select your currency and follow the provided banking details

   • For card payments: Enter your card details and the amount you wish to deposit

   • For crypto deposits: Send supported cryptocurrencies to your exchange wallet address

5. Navigate to PEPE markets - Once your deposit is confirmed, go to the "Markets" or "Trade" section and search for "PEPE." Select your preferred trading pair (e.g., PEPE/USDT or PEPE/USD).

6. Place your order - You have two main options:

   • Market order: Buy immediately at the current market price

   • Limit order: Set a specific price at which you're willing to buy

   Enter the amount of PEPE you want to purchase or the amount of currency you want to spend.

7. Review and confirm - Double-check all details, including the amount, price, and total cost including fees.

8. Complete purchase - Click "Buy" or "Confirm" to execute your order. Your PEPE tokens will appear in your exchange wallet within seconds for market orders or when your limit order is filled.

Method 2: Buying PEPE Through a Self-Custodial Wallet (Zengo)

1. Download and install the wallet app - Visit your device's app store, search for the wallet (e.g., Zengo), and install it.

2. Create your wallet - Open the app and follow the setup process, which typically involves providing an email address and creating a password.

3. Complete identity verification - Provide the required identification documents through the app's verification process. For Zengo and similar services, you'll need to submit a government-issued ID and complete facial verification.

4. Select "Buy" and choose PEPE - Navigate to the "Buy" section, search for "PEPE" or "Pepe Coin," and select it.

5. Enter purchase amount - Specify how much PEPE you wish to buy, either by entering a fiat amount or the number of tokens.

6. Select payment method - Choose from available options like credit/debit card or bank transfer.

7. Review transaction details - Carefully examine the exchange rate, fees, and total cost.

8. Confirm and complete purchase - Approve the transaction. Your PEPE tokens will be deposited directly into your self-custodial wallet, typically within minutes.

The entire process typically takes 5-10 minutes for exchange purchases with card payments, or slightly longer if bank transfers or identity verification is required for first-time users.

KYC Requirements for Buying PEPE

Know Your Customer (KYC) verification is virtually unavoidable when buying PEPE through legitimate platforms in 2025. Here's what you need to know:

Why KYC is Required

Cryptocurrency platforms implement KYC procedures to comply with anti-money laundering (AML) regulations and prevent fraud. For PEPE purchases, KYC is explicitly required by payment processors like MoonPay, Transak, and BankSA that partner with wallet services like Zengo.

Standard KYC Requirements

• Basic information - Name, date of birth, address, phone number

• Identity verification - Government-issued photo ID (passport, driver's license, national ID card)

• Proof of address - Utility bill, bank statement, or official correspondence (usually dated within 3 months)

• Facial verification - Selfie or video confirmation to match your ID

• Age verification - Confirmation that you're at least 18 years old

KYC Tiers and Limits

Many exchanges implement tiered verification levels that affect your purchasing limits:

• Tier 1 (Basic) - Email and phone verification only; highly limited trading and withdrawal capabilities

• Tier 2 (Intermediate) - ID verification added; moderate purchase limits

• Tier 3 (Advanced) - Full documentation including proof of address; highest purchase and withdrawal limits

Important Considerations

The search results clearly state: "It is not possible to buy Pepe Coin (PEPE) on Zengo without ID because of security considerations." This applies to most legitimate platforms, even if some decentralized exchanges (DEXs) offer limited trading without KYC.

Even if you find methods to acquire PEPE without KYC verification, you'll likely face significant challenges when attempting to convert back to fiat currency, as almost all fiat off-ramps require identity verification.

Current PEPE Price and Market Data

As of June 2025, Pepe Coin (PEPE) trades at approximately $0.00001264 per token. While this may seem like a tiny amount, remember that PEPE has a massive supply of 420.7 trillion tokens, giving it a substantial market capitalization. PEPE reached its all-time high price, valued at its peak, on December 9, 2024.

PEPE Price Performance

PEPE's all-time high (ATH) was $0.0000262, approximately 51.36% higher than current prices. The token launched on April 14, 2023, making it a relatively young cryptocurrency compared to market leaders like Bitcoin and Ethereum.

What Influences PEPE's Price?

As a meme coin, PEPE’s price is particularly susceptible to:

• Social media trends - Mentions by influencers or viral content can cause dramatic price swings

• Market sentiment - General crypto market optimism or pessimism often magnifies in meme coins

• Trading volume - Higher volume (currently around $17.7 million daily) generally indicates greater market interest

• Broader market movements - PEPE tends to follow Bitcoin’s general direction but with amplified volatility

When considering a PEPE purchase, remember that meme coins typically exhibit higher volatility than more established cryptocurrencies, presenting both greater potential rewards and risks.

Before you decide when to buy PEPE, review recent price trends and market sentiment to help determine the optimal time for your investment.

Fees Associated With Buying PEPE

Understanding the fee structure is crucial to optimizing your PEPE purchase. Here's a breakdown of the costs you'll encounter:

Trading Fees

These are the most common fees and vary significantly between platforms:

• Spot trading fees - Typically range from 0.1% to 0.5% per transaction

• Maker fees - Applied when you add liquidity to the order book (limit orders that don't execute immediately); generally lower than taker fees

• Taker fees - Applied when you remove liquidity from the order book (market orders or limit orders that execute immediately)

Many exchanges offer fee discounts for high-volume traders or users who hold the platform's native token (e.g., BNB for Binance).

Deposit and Withdrawal Fees

• Fiat deposit fees:

  • Bank transfers: Often free or minimal (0-1.5%)

  • Credit/debit cards: Higher fees (3-5%)

• Cryptocurrency deposit fees: Usually free except for network transaction fees

• PEPE withdrawal fees: Fixed amount based on Ethereum network fees (since PEPE is an ERC-20 token)

Wallet Service Fees

For self-custodial wallets like Zengo that offer direct purchase options, several fee types apply:

• Service fees - Platform's commission for facilitating the transaction

• Network fees - Cost of processing the transaction on the Ethereum blockchain

• Exchange rate fees - Potential markup on the exchange rate

According to the information provided, Zengo claims to provide a clear breakdown of all fees before transaction confirmation without hidden charges. They also offer reduced fees for Zengo Pro users.

Hidden Costs to Watch For

• Spread costs - The difference between buy and sell prices, which can be significant on lower-volume exchanges

• Currency conversion fees - If your local currency needs conversion before buying PEPE

• Inactivity fees - Some platforms charge for dormant accounts

To minimize fees when purchasing PEPE, consider trading on high-volume exchanges like Binance, using bank transfers instead of cards for deposits, and potentially holding exchange native tokens to qualify for fee discounts.

Can You Buy PEPE With Fiat Currency?

Yes, you can buy Pepe Coin directly with fiat currency on several platforms in 2025, though availability varies by exchange and region.

Direct Fiat-to-PEPE Options

Some exchanges offer direct trading pairs between PEPE and fiat currencies:

• USD (US Dollar) - Available on Kraken and select other exchanges

• EUR (Euro) - Available on Kraken and European-focused platforms

• BRL (Brazilian Real) - Available on regional exchanges serving Brazil

• JPY (Japanese Yen) - Available on Japanese exchanges

While PEPE is not available directly on the main Coinbase exchange, users can acquire PEPE by trading ETH within the Coinbase Wallet (coinbase pepe).

Two-Step Purchase Process

On many exchanges, including Binance, you'll need to follow a two-step process:

1. Buy a stablecoin like USDT (Tether) or USDC with your fiat currency

2. Use that stablecoin to purchase PEPE

This approach is common because PEPE/USDT is the most liquid trading pair for PEPE across most platforms, offering better prices and lower spreads than direct fiat pairs.

Fiat On-Ramp Services

Self-custodial wallets like Zengo partner with payment processors (MoonPay, Transak, BankSA) that facilitate direct purchases with fiat currency. These services typically support credit/debit cards and bank transfers but require completed KYC verification.

When choosing between direct fiat purchases and the two-step process, consider both convenience and cost. Direct purchases are simpler but might have higher fees or less favorable exchange rates, while the two-step process can be more cost-effective for larger amounts despite requiring an additional transaction.

How to Store Pepe Coin

After buying PEPE, selecting the right storage solution is crucial for security. Securing your PEPE tokens by choosing safe storage options, such as hardware wallets or non-custodial wallets, helps protect your assets from theft or loss. Be aware of the risk of scams when storing or transferring PEPE—always be cautious of fraudulent platforms and malicious schemes that could compromise your assets. Since PEPE is an ERC-20 token on the Ethereum blockchain, you have several options:

Exchange Wallets

Best for: Active traders, short-term holders, beginners

• Pros: Convenient for trading, no additional setup required, usually free

• Cons: Vulnerable to exchange hacks, potential account freezes, you don't control the private keys

• Security tip: If keeping PEPE on an exchange, enable all security features including 2FA, anti-phishing codes, and withdrawal address whitelisting

Self-Custodial Software Wallets

Best for: Regular users, medium-term storage, moderate amounts

• Options: Zengo, MetaMask, Trust Wallet, Coinbase Wallet (not the exchange)

• Pros: You control your private keys, better security than exchanges, convenient access

• Cons: Still vulnerable to malware if your device is compromised

• Security tip: Never share your recovery phrase with anyone, and store it offline in multiple secure locations

Hardware Wallets

Best for: Long-term holders, larger investments, maximum security

• Options: Ledger Nano X/S, Trezor Model T/One

• Pros: Highest security level, private keys never leave the device, protection against malware

• Cons: Additional cost ($50-150), slightly less convenient for frequent trading

• Security tip: Purchase hardware wallets directly from manufacturers, never from third-party resellers

Essential Security Practices for PEPE Storage

1. Backup your recovery phrase - Write down your 12/24-word recovery phrase on paper or metal (not digitally) and store copies in multiple secure locations

2. Use strong, unique passwords - Create complex passwords for exchange accounts and never reuse them across platforms

3. Enable two-factor authentication - Preferably using an authenticator app rather than SMS

4. Verify transaction details - Always double-check recipient addresses before sending PEPE

5. Consider multisig solutions - For larger holdings, explore multi-signature wallets requiring multiple approvals for transactions

The optimal storage solution depends on your specific needs. For most users, a combination approach works best: keep small amounts for active crypto trading on exchanges, medium-term holdings in self-custodial wallets like Zengo, and long-term investments in hardware wallets.

Recurring Purchases of PEPE

While specific information about recurring PEPE purchases isn't explicitly mentioned in the search results, dollar-cost averaging (DCA) is a popular strategy for cryptocurrency investing that can be applied to PEPE.

How Dollar-Cost Averaging Works

Dollar-cost averaging involves investing a fixed amount at regular intervals (daily, weekly, or monthly) regardless of price fluctuations. This strategy can help reduce the impact of volatility on your overall purchase price, especially important for volatile assets like meme coins.

Setting Up Regular PEPE Purchases

While not all platforms offer automated recurring purchases specifically for PEPE, you can typically use these approaches:

1. Exchange auto-invest features - Major exchanges like Binance and Kraken offer recurring purchase options for many cryptocurrencies. Check your preferred exchange's "Auto-Invest" or "Recurring Buy" section to see if PEPE is supported.

2. Two-step recurring strategy - Set up automatic purchases of a stablecoin like USDT, then manually convert to PEPE on a regular schedule. This gives you control over execution timing while maintaining the DCA approach.

3. Calendar reminders - The simplest approach is setting calendar alerts to remind you to make regular purchases manually.

Benefits of Recurring PEPE Purchases

• Reduces the impact of PEPE's significant price volatility

• Removes emotional decision-making from the buying process

• Creates a disciplined investment approach

• Potentially lowers your average cost basis over time

Before setting up recurring purchases, consider your investment goals, risk tolerance, and portfolio allocation. Given PEPE's status as a meme coin, most financial advisors would recommend limiting it to a small percentage of your overall investment portfolio.

Minimum and Maximum Purchase Limits for PEPE

While the search results don't provide specific minimum and maximum purchase limits for PEPE, these limits are determined by several factors that vary across platforms.

Factors Affecting Purchase Limits

• Verification level - Higher KYC verification tiers generally unlock larger purchase limits. For example:

  • Basic verification: Typically allows small purchases up to a few hundred dollars

  • Intermediate verification: Usually increases limits to several thousand dollars

  • Full verification: Can enable purchases of tens or hundreds of thousands of dollars

• Payment method - Different payment options come with their own limitations:

  • Credit/debit cards: Often have lower limits (typically $500-$5,000 per day)

  • Bank transfers: Generally allow for higher purchase amounts

  • Cryptocurrency exchanges: Usually have the highest limits

• Platform policies - Each exchange sets its own limits based on regulatory requirements and risk management

• Account history - Established accounts with trading history may receive higher limits

Typical Minimum Purchase Amounts

While not specified for PEPE specifically, most exchanges set minimum order sizes to ensure transaction fees don't consume the entire purchase. These minimums are typically quite low:

• Spot trading minimums: Often as low as $5-10 equivalent

• Card purchase minimums: Usually $10-20

Large Purchases of PEPE

For investors looking to make substantial PEPE purchases (over $100,000), consider these options:

• OTC (Over-the-Counter) desks - Major exchanges like Binance offer OTC services for large trades to minimize market impact

• Split orders - Breaking large purchases into smaller chunks to reduce market slippage

• Direct contact - For very large orders, contacting exchange customer support first may help arrange special accommodations

To determine the exact purchase limits for PEPE on your preferred platform, check the exchange's help section or contact their customer support directly. Purchase limits are frequently updated based on regulatory changes and market conditions.

Final Thoughts: Getting Started with PEPE

Buying Pepe Coin in 2025 follows a straightforward process that millions of crypto enthusiasts have navigated successfully. From selecting a reputable exchange like Binance or Kraken to completing necessary KYC verification, funding your account, and executing your purchase, the entire journey typically takes just minutes to complete.

Remember these key takeaways as you enter the world of PEPE:

• Choose high-liquidity exchanges for the best prices and lowest spreads

• Complete all required KYC steps to ensure smooth withdrawals later

• Consider your payment method carefully, balancing convenience against fees

• Move your PEPE to a self-custodial or hardware wallet for long-term holdings

• Start with smaller purchases if you're new to meme coins, given their inherent volatility

While this guide provides a comprehensive roadmap to purchasing PEPE, remember that meme coins represent a highly speculative segment of the cryptocurrency market. Never invest more than you can afford to lose, diversify your holdings, and approach PEPE as just one component of a broader investment strategy. With these precautions in mind, you're now equipped to join the vibrant community of PEPE holders in 2025's evolving crypto landscape.